by Christopher David | Oct 11, 2013
Technology has made the world to be so small and everything is now going high-tech. Beauty industry however is not left behind when it comes to the changing world. Many beauty treatments aim at toning and tightening the skin, but the level of effectiveness varies among different beauty treatments. Beauty treatments are now devised to involve direct stimulation using high tech machines like ipl laser hair removal, Radio Frequency, Laser and Vibration Beauty therapy which uses Light and Micro current.
We know that technology has enhanced the efficiency and effectiveness in every work and in beauty treatments, this high tech machines have proved more effective. Laser resurfacing aims to reduce facial wrinkles and other skin imperfections.
The method directs short concentrated beam of light on the skin area to be treated, carefully and selectively removing dead skin cells and enable the generation of new skin cells. Lasers are used in hair removal to selectively target unwanted hairs in the hair follicle without damaging the surrounding tissues. Laser machines have cooling device that makes one not feel the heat or pain during the treatment.
Radio Frequency involves running heated conductors on the skin that has been massaged with a cool gel. Like Laser treatment, the heat penetrates the skin peeling off dead skin cells so that new skin cells are generated. It is so relaxing and you can notice the result immediately. The skin becomes tauter. You cannot feel any pain during treatment just a warm sensation. Could you have ever imagined that fat caviation machines would become a popular form of weight loss that consumers would accept as a legitimate form of healthy weight loss.
Vibration Beauty Therapy is a kind of facial rejuvenation that uses light and micro current to work directly on the nerves, muscle fibres and blood stimulation to enhance collagen production and elastic. GBG is a beauty equipment supplier that sells beauty equipment and technology to salons, day spas and other health and fitness related businesses.
The combination of light and micro current in this treatment makes it more effective in giving a subtle skin. Like vibration beauty therapy, Electro therapy also makes use of low electric currents to produce therapeutic effects such as muscle toning.
As much as these high tech beauty treatments are more effective, take caution that some may not be suitable to your skin type. For instance, there are candidates who are suitable for Laser treatments while others are not. Consult your doctor on the treatment you want and whether your skin is suitable for such treatment. Even some gyms are now offering beauty treatments as part of their fitness memberships these days.
by Glen Barry | Sep 1, 2013
Search engine optimisation is ever evolving and highly dynamic. Google search is no longer what it used to be. It’s no longer just about organic site match; Google now includes local maps, videos, images and social cues in its search results. Just about every seo consultant that knows anything about search engine marketing will tell you that Google is constantly trying to make sure it displays the most relevant results possible. It's for this reason that it changes its algorthim on a regular basis. If you are a small business owner and you want to learn how to get your website to the top of Google you really onyl have two choices. Hire an seo company or do it yourself.
If your business depends on search engines, as several businesses do, proactively optimising your website is the way to go. Here are six great ways to boost your website’s SEO.
Keywords were, are and will be the essence of SEO. So, the use of the right keywords is crucial. Be sure to target keywords that your customers are most likely to use instead of using industry jargon.
Use Google Analytics to look for the keywords your visitors use the most to come to your page. You also need to use synonyms of a keyword for the widest reach. For example, if your target keyword is “search engine optimisation best practices”, try other variants such as “SEO best practices” “best practices for SEO” and so on...you get the drift!
Look for highly targeted and specific keywords. For instance, instead of targeting a generic like “website design”, go for specific keywords like “affordable web design” or “professional web design service”.
The keywords you target should address three types of queries – informational queries, navigational queries and transactional queries. Informational queries are the queries that visitors use to search for general and specific information. If you ask any seo company they should tell you that keyword research is the ultimate starting point.
Navigational queries are the queries used to search for a specific page or website. Transactional queries are used with the intention of purchasing a product from relevant websites. Understanding the psychology of search intent is vital for if you want to learn what your customers are actually looking for online when they use keywords to find you.
Google search pages project local searches very prominently. Local listings are very popular among users as well. According to a research by SEOmoz, local listings are very popular among users and garner the most clicks.
If your business depends largely on local listings, be sure to list your website on Google Places. Optimise your Google Places listing, just as you would optimise your website. Be sure to list your business on other good sources like Yelp, Trip Advisor and Superpages. Make sure the information listed is consistent. For example, if you write Ave instead of Avenue in one listing, make sure all other listings reflect that same format. Local citations are not the only ranking factor you need to make sure you have covered but they are an important one at that.
Social and search have become inseparable today. Search results are heavily influenced by social cues like likes (on Facebook), tweets (on Twitter) and social bookmarks (Pinterest & Reddit). All this points that search results are customized for each person.
Encourage sharing on your website by including share buttons. More the information sharing on your website, the better are the chances of ranking.
The clichéd statement “content is king” holds good only if done right. For best results, publish content that is linkable, relatable and gives out information that users are looking for. High quality content brings back visitors and ensures a steady flow of traffic to your website.
Title tags are an important aspect of on-page SEO. A title tag is essentially the title of the respective page. Title tags are used to show a preview of the page when it shows up on search engine results pages (SERPs).
The most effective title tags contain three things – primary keyword, secondary keyword and the brand name. Such title tags are always more effective than tags that do not have a structure.
Which of these SEO best practices are you going to leverage to start with?
Learn how to do seo the smart way with a beginner seo course online or face to face.