Why do I need a building inspection - 5 reasons

A building inspection sounds expensive, sounds like hard work and sounds like something any buyer could really do without. But a building inspection could save you a small fortune and could even save your life.

Here are 5 reasons why you need building inspection.

Ensures the structural aspects of the building are as should be

If a building is not structurally sound it can be a concern from both a cost and safety aspect.  Any structural weakness or fault can lead to collapse or partial collapse that can cause injury. A structural collapse can also be costly or even impossible to repair.

In Australia there are strict building codes and standards and should you purchase a property that does not adhere to these codes you as the new owner will be responsible for bringing the property up to code levels.

The few hundred dollars spent on a building inspection can avoid a collapse or structural damage and save you a small fortune if you should buy, or knowing there are defects can make what was looking like a good buy look like something you must walk away from.

Is it worth renovation?

If you are looking for a property to renovate knowing what you need to uplift is essential. A Building Inspection can report can be all you need to ascertain whether the building is worth buying or not and allow you to budget for renovations. Without the report you may get a few hidden surprises and what looked like a simple renovation with a lick pain turns into construction headache and nightmare.  With your building inspection report you can get quotes from relevant contractors and this can then help you decide to buy or not.

Again, a building inspection report will save you a lot of time and money for the sake of a few hundred dollars.

More than just bricks and mortar

Beyond looking and the structure of a property a Building Inspection Report will also review the electrical wiring and smoke alarms in the property. Understanding this is vital, not enough smoke alarms be the difference between life and death in the case of a fire breaking out. Electrical wiring is often hidden away from the average buyer’s eye and potential problems can be difficult to identify.  A Building inspection report will uncover things about the property that at first seem minor but in the bigger picture could be costly or dangerous down the line, thus again saving time and money.

Ensuring your family is safe

When buying a family home there is a lot to consider and the safety and wellbeing of your family is a top priority.  Things that a building inspection report will detail include the use of certain building materials; asbestos for example is something you don’t want.  Missing balustrades or weak supporting walls or even broken or missing stairs would seem almost obvious but it is very easy to cover up a defect if an unscrupulous seller wants to.  Building inspectors understand that buildings will be used by or inhabited by people and their safety is also their priority.  A Building inspection report safeguards your family.

Beyond your four walls

External and sundry structures will also be inspected as part of a building inspection report. Patios, sheds and sunrooms or conservatories as well as any out houses will be inspected as they make up the overall property.  Some local councils have legislation that prevents, restricts and determines what, if and where structures can be built and if any legislation has not been met it may mean removing the structure.  Again, what you see is not always what you get and a building inspection report can change a dream into a something of a lesser reality just by spending a few hundred dollars.

With tight finances as they are, everyone would like to save as much money as possible when buying a property. It would be so easy not to have a building inspection completed but the cost of the report and the little bit of extra time in adds to the purchasing process are far outweighed by the value and peace of mind the report delivers.

Corporate Catering Is Making Employee Life Easier

“Happy birthday!” … “Good Job!”… “Bon Voyage!” … “Enjoy your retirement!”

These are just some of the greetings you might hear during company parties. A majority of employees enjoy these special events because they have nothing to worry about for a few hours and can simply enjoy the company of friends and great food. Laughing, singing and having a lot of chit-chats. The fun really starts when your boss decides to use a corporate catering company.

In some offices, an employer may request that you take care of the food, decorations, sound system, music and equipment during occasions or meetings. So, aside from your office work, you stay late to do planning for upcoming events or meetings. As you can imagine, this is incredibly tiring work. And then there's additional reqirements like gluten free catering.

Luckily more and more bosses are deciding to use corporate catering for special events, which is a huge reason to celebrate. Why? Here’s how corporate catering makes your life a lot easier:

  1. No Planning - What food do we serve? Who will cook? Who will go to the supermarket? Where can we borrow utensils and other stuff? … See what can happen? Endless planning for one occasion. With corporate catering companies helping out, you don’t need to do anymore planning, as someone else will give suggestions while you simply make decisions.
  2. No Set-up and No Clean-up - When the staff handles the events, they are always in panic mode.  Dealing with food preparations, decorations, chairs, tables, sound systems and a lot more can cause stress. And, when the occasion is over, who will clean up the mess? You guessed it, you do. But with corporate catering the experts will do everything – set-up to clean-up! They’ll organize it all, from food to decorations to equipment and other things needed for the affair. All you have to do is show up for the occasion.
  3. No Budget Dilemma - Company parties or staff meetings need one very important requirement – money. It can be challenging and taxing to stick to the budget every time employees are tasked in arranging a company affair. Thanks to corporate catering companies, you don’t have to do it ever again. 

Companies handling corporate catering are heaven-sent to all employees out there. They can make lives easier and stomachs happier. Employees don’t need to worry about company occasions and trying to impress the boss with their party ideas. They can simply enjoy the different events, join the cheering squad and just have a great time.

Appreciate your Beauty

Mentioning the word beauty, what comes in the minds of many is the physical appearance. This is the fact, even though some people try to define beauty as being character or the kind heart, this can only depends with the school of thought. When you meet a person and say, wow! You look beautiful! These complements will automatically imply the physical appearance and not character, you have never interacted with the person before so definitely you know nothing about the person’s character.

Personally I feel honoured and humbled when somebody tells me, oh my! You look beautiful! It just gives me confidence and makes me realize the great personality I have before others. So how do I appreciate my beauty? One thing for sure is that everybody looks beautiful when still young with a smooth complexion, when we become teens, aging sets in and in our twenties some start appearing like they are in fifties. This is when beauty is lost completely and when you stare in the mirror, you might start hating yourself. This happens when you did not appreciate the beauty in you in the first place.

I know I am beautiful and anything that tries to destroy my beauty has no portion in my life. In appreciating my beauty, I do avoid stressing myself and being worked up. Frowning brings tension to muscles creating wrinkles and other skin imperfections, so I put on a jovial mood, a smile and laughter as if I don’t care about stresses of life. I understand that my skin needs to stay well hydrated and moisturized, so I take enough water and apply oils that have sunscreen to prevent my skin from sun damage. A balanced diet that will boost antioxidants in my body and help generate collagen to keep my skin elastic is what I go for. I also take advantage of professional beauty treatments such as microdermabrasion to keep my skin looking fresh.

If you have any stubborn areas perhaps you could try fat cavitation. It works by selectively targeting fat cells, emulsifying them and then allowing them to be removed through the body's own filtration system. Modern beauty equipment does wonders!

Keeping fit through exercises and maintaining your desired weight is one way of appreciating your beauty. Eating junk foods and becoming overweight will not only see you lose your beauty but you risk having chronic diseases. When I friend of mine explained to me how the husband refers to her as ugly and that she is no longer sexy the way he married her simply because of overweight that has led her lose her body shape, I felt sorry for her but just concluded that she did not appreciate her beauty initially.

If you appreciate your beauty, take a step and maintain that beautiful young looking complexion. If you don’t appreciate your beauty, no one will do.

Why You Should Hire Specialist For Your Tree Care And Tree Removal

We all understand the benefits of having trees in our compounds or our homes but very few people understand how to care about those trees. Trees add beauty to our homes; they provide shelter to protect us from the hot sun and also help in purifying the air around us.

Trees need good care otherwise they can cause more harm than good to us. Weakest branches and twigs that are diseased becomes unattractive and thus needs to be removed because when they break off, they can land on a property and damage it. When a tree has thick foliage, air circulation inside the tree canopy is reduced and also the foliage blocks sunlight from reaching other plants that may be growing under or near that tree. This calls for regular tree pruning to ensure the tree grows healthy.

Some people take the challenge of managing their trees on their own, but unless you are a specialist in that field, I can assure you will have tough time and you will not achieve the results. You need a tree specialist, an Arborist who will examine your trees and know which tree needs to be removed, which ones needs pruning and at what interval or after how long.

Here are the benefits you will get when you hire tree removal specialist than when you do the task on your own.

No danger of injury: tree removal is dangerous and can cause severe body injury to you when you try to remove by yourself. Can you imagine climbing a tall tree to prune the branches or climbing the ladder? You can fall off and get injured.

No permit: when you want to remove trees by your own, you are required to have city permit. Hiring tree specialist will save you the worry and hassle of getting permit.

Underground hazards: when you are removing tree stumps and root structure, you must be careful and check for buried cables, sewer and gas lines that could be damaged. Specialist will understand this problem better than when you do it yourself.

Insurance: when you undertake the task by yourself, you must get insurance cover because damage is sure to happen to your property or your neighbor’s property. When you hire specialist, all these is taken care of.

Damage to property: overhanging trees can definitely cause damage. When you are cutting down, you need to take caution which side that tree will fall and if there is property to that side. When you do it yourself you are sure of causing so much damage.

General care: you don’t only hire specialist for tree removal, they will provide general care that your trees need. You want to remove that stump in your home, yet when you hire specialist, they will examine other trees and advice you on what care your trees need.

Saves you time: time is a special resource to everyone. If you have a couple of trees that need to be removed, you will not manage on your own even if you take a whole day working on it. Hire specialist and have yourself time for other things.

What to Consider Before Hiring a Rubbish Removal Company

A reliable, reputable and overall great rubbish & waste removal business does it all. They should be a full service company that can handle both a single item and an entire property or estate.

Rubbish removal companies can range from one guy with a truck to a fully franchised fleet of vehicles, but they aren’t created equal. When it’s time to hire a rubbish removal business for your cleanup project, the following aspects of service should be considered.

Certifiable Skills

Choose a decent company with a trained and experienced crew. A company with a trained staff has the necessary aptitude to handle your removal needs quickly and efficiently. They don’t complain or degrade you for cleaning up your mess.

Training a crew begins with a dedication to customer service and continues with carting off the rubbish mindfully and deliberately, without causing a mess.

Competitive Pricing

The pricing plan should be straightforward and easy for you to comprehend. A typical pricing plan depends on the volume of space filled up in the truck. However some businesses price based on the weight of the rubbish evacuated and number of hours taken to complete the task. This method can be a bit open-ended and confusing for the clients, so be sure to know what your getting into before choosing a rubbish removal company.

Customer Service

Most people can trust their gut when gauging a service provider on the quality of service they will receive. In addition to going with your feelings, it’s imperative to verify for signs of their care and attention. Ask yourself the following questions when assessing a rubbish removal company:

  • How many options are there for contacting them? When you do make contact, is the information provided in a helpful and friendly manner?
  • Is their site informative and up-to-date?
  • Do they work around your own schedule of availability?
  • Do they have skip bins?
  • All these can help you choose a business that cares about their clients and will be likely to handle your project in a professional manner.

Recycling Policy

If you care at all about the environment, the rubbish removal company’s rubbish recycling policy should be considered. Contrary to what you would like, when your rubbish is removed it does not just evaporate into thin air. Before you hire a company, check their recycling practices. Some firms are able to coordinate scrappers, donation centers, and recycling facilities in order to save the junk from the landfill.

Birthday Party Catering Packages Make a Good Day Great

Believe it or not, the catering business started hundreds of years ago. In the past, people hosting parties would ask someone to provide the food and that was it. It was a straightforward business deal. Catering services were simply about providing food.

Today, there have been huge developments in the catering industry. You can choose from a variety of packages depending on what you need, with some catering companies offering corporate catering, wedding, baptismal, anniversary, graduation and birthday party catering packages.

Make a Birthday Special

Whether turning twenty-five or fifty-two, any birthday that you celebrate with family and friends is important. No matter who throws the party or what age you turn, all you want is for it to be a big success.

How can that easily be done? Hiring a catering company that offers something different. If your catering company can manage a “uniquely yours” birthday party catering package, you know it will be great.

A catering company can simply go over your wish list of what you want to see included in your birthday package and it all comes true!

Here are a few ideas that can be incorporated into an awesome birthday party catering package.

  1. Pictures show. If you want an awesome celebration filled with great memories, you can have a PowerPoint presentation to show great pictures of your life, family, friends and other things close to your heart. Everybody can have a great time reminiscing about the good old days, and a great party organizer can provide the equipment needed. They can even cater your food to match the theme, location, or time frame of your photos. 
  2. Tailored music selection. If you’re into 80s music, Elvis, or Rock N Roll, a catering package can be sure that your party music selection suits your style. A versatile catering company will match the food with the period or attitude of music chosen, making your party unique and exciting. 
  3. Food trip. Maybe you want the food to reflect a trip around the world. Your birthday party catering package could revolve around different courses served from different regions of the world.
  4. Themed party. Your birthday party can go all out and include making the venue complement the food, music, or time frame. You can even get a little crazy with a fantasy theme and go as far as dressing in costume. A fantastic birthday party catering package will accommodate all your dreams and desires. 

These are just some simple ideas you could incorporate into your birthday party catering package and create a very special day. No matter what you decide to do, a catering package can make any birthday party one to remember for years to come.

Body Treatments At Beauty Salon Give Greater Results Than DIY

Treating your body to have a fine complexion is one of the things that should top your list on the daily budget of what to do. However many find it too expensive to go for body treatment in a beauty salon or day spa, and instead prefer DIY as the best alternative. Well, the idea is good and may be less costly but the result cannot be that excellent as someone who has gone in beauty salon. The fact is that body treatments in beauty salons and day spas is done by professional therapists who knows exactly what your body needs and how to do it.

The following are body treatments that you can find in beauty salons and spas that are far much better than DIY body treatments.

Body massage: can you massage yourself and feel relaxed as someone who has been massaged at a beauty salon? Traditional massage, hot stone massage and aromatherapy massage are popularly offered in beauty salons and spas. These treatments leave one much more relaxed and enhance body functional capability.

Body wraps and body scrubs: with different options including herbal body wraps and mud body wraps, this treatment will detoxify and purify your body. Body scrubs use sea salt to exfoliate the skin leaving it looking so young. Even though body scrubs can be done at home, you cannot get the perfect result you want.

Facials: this is the most important treatment that you cannot do it yourself if you want to achieve the results. With beauty salon, there are different facials which beauty therapist can offer based on your skin requirement which will help eliminate skin imperfections such as wrinkles, fine lines, acne scars among others.

Manicures and pedicures: these foot and hand treatments are best done by professionals. When you do it yourself definitely you won’t achieve the desired result. At beauty salon you will have your nails trimmed and painted; your hands cleansed and exfoliated same to your feet.

Many body treatments offered in the beauty salons are so beneficial to your health, this means you have every reason to think of a beauty salon body treatment than consider DIY. Money can be a matter but when it comes to your health and beauty, the cost cannot matter. What matters is the benefit after the treatment.

Get your body treatments from beauty salons!

Do You Have The Face To Face The World?

They say “beauty is the eyes of the beholder”, to me and my best friend Jenner, the world was starring at us and we could not face the world because of the skin imperfections we had. We were not comfortable to step out and we lost confidence to face people. When someone looks at you, you just imagine how ugly you are. Perhaps that is not the idea in the mind of the person looking at you, but you cannot just face anyone with the confidence knowing how ugly your rosacea or broken capillaries on your skin looks.

Do you have freckles, pigmentation, rosacea, broken capillaries or your skin is sun damaged? The aging spots on your neck, chest, forearms, shoulders and legs could be the reason why you cannot face the world with confidence. If you have such experience, I am here to give you good news!

Beauty is natural but nature can destroy the same beauty! This sounds contrasting right? We are all subjected to harsh conditions that bring skin imperfections and when the worst happens, you feel like the world is unfair to you; you cannot face the world. Good news dawned on me and my friend Jenner about microdermabrasion and now I have the face to face the world.

It all started when another friend of mine got concern and told me to visit laser clinic she had visited before for her photo rejuvenation. Our visit was not in vain; we had a consultation whereby the doctor had to examine our skin condition and what was suitable for us.

Why couldn’t we opt for other facial treatment like chemical peeling? Well, our choice gave us more benefits than we thought. First, laser photo rejuvenation is more effective and there is substantial visible improvement on the skin seen within no time. Secondly, with laser photo rejuvenation, there is minimal risk of scaring and actually no anaesthesia is required. Because the wavelength emitted is within visible spectrum of light, there is minimal risk of ocular injury and little discomfort to no pain is felt, actually the pain is just like the feeling of a snapping rubber band.

What were the results? Brightened, tightened and lightened skin! The laser rejuvenation transformed my skin making it look suppler and now I have a young looking complexion. The beauty of photo rejuvenation is that it can treat all sorts of skin imperfection from lightening and removing sun spots, age spots, and brown blotches on the face, neck, chest and other areas to improving skin texture through collagen stimulation and also improve pore size by reducing oiliness of your skin.

What else? Be the person you want to be, feel comfortable and have the confidence to face the world!


Top Things to Prepare for Before Scheduling Your Pre Purchase House Inspection

Obviously, if you’re selling a house you will want to get the best price out of it. In most cases, the visual aspects of the house greatly determine the amount of money that the buyer is willing to offer, but if you don’t get good ratings on a house inspection, you’re going to have a lot of trouble selling your home.

A pre purchase house inspection will play a significant role in how much you make in the sale. What we inspect:

Foundations, Supports, Beams, and Pilings

A pre purchase house inspection will cover all of these structural components thoroughly. The last thing you want is to find damage with any of these as they make up the foundation and integrity of your home. If these components don’t make the grade, you have very little chance of selling your home for the price you want. Nobody wants to buy a home that needs a ton of structural work.    


The fuse box and circuit board are major areas of concern when inspecting the home. They both get old and may need to be completely replaced. During the home inspection, tests will be made on these two components as well as the wiring, electrical outlets, and fixtures throughout the house. Uncovered and damaged wires are a huge fire and electrical hazard, compromising the safety of any occupants within a home. Any issues here will be uncovered by the inspector and must be fixed to get a good price on your home.

Wall Interior

In some home inspections, the material that lines the interior of the walls may be checked for quality and completeness. The last thing someone wants to pay for is an insulated house that actually has hollow walls.

The Exterior

The major concern in the outside wall is cracks and missing materials. An inspection will reveal where cracks come from and how important the issue is. They usually come from foundation and other structural components noted above.

The Roof

An inspection should be done on the roof to ensure that it is not damaged, leaking, rusty, weak, having plants growing out of it, missing tiles or sections, and overall unsafe. Leaking causes rot and mold in the ceiling that is both bad for health and makes the structure unsafe. Nobody will purchase a home where the roof could potentially fall in.


In a home inspection, all the taps and pipes will be checked for leaks and structural integrity. If a buyer senses the risk of a busted pipe flooding their new home, they will quickly reject making a purchase. Additionally, if there are any plumbing and leaking issues, mold and mildew will cause major health issues to the potential buyer of your home.  

IPL Hair Removal - The Best Hair Removal Method Available

IPL – intense pulsed light – hair removal is a modern non-invasive technique of getting rid of unwanted hair permanently.

In layman terms, IPL machines produce light pulses. The light pulses interact with the melanin in the skin. They are directed at the hair follicles and, more specifically, the root of the hair. The root is heated and destroyed, hindering future growth. The treatment is done a variety of times depending on the area treated and how dark and coarse the hair is.

Advantages of IPL Hair Removal

Used in Medical Procedures

The IPL technique is considered safe. In addition to hair removal, it is also excellent for treatment of a wide variety of skin problems such as pigmentation lesions, acne vulgaris, broken capillaries, and much more. This wide variety of medical uses demonstrates how safe it is on the skin as a hair removal method. 

Reduced Skin Damage

Laser technology uses a concentrated beam of light that could damage the skin. IPL utilizes a full spectrum of light and can adjust the amount of light beams with several filters. IPL can be customized according to the patient's skin color and type, resulting in a tailored treatment to derive the highest quality and least painful result. With this kind of customization, there is less risk of damaging the surrounding tissues.

Okay on Sensitive Skin

Unlike laser treatments that produce one wavelength, IPL hair removal machines produce several scattered wavelengths. These wavelengths are spread in a large area at varying depths. They are spread evenly along the skin thus it is less painful and gentle.

IPL Hair removal is suitable for a broader skin tones and different hair colors. It is suitable for the most sensitive skin types and skin areas like bikini lines, nipples, inner arms, and the chest.


IPL hair removal is much cheaper than a standard laser treatment, while it takes less time and offers dramatic results. With IPL hair removal, a large portion of your body is treated, unlike in electrolysis where a single hair is removed separately. Various large parts of the body like the back and the legs can be dealt with in a record time.

Permanent Results

Using traditional hair removal methods like waxing, plucking, shaving, and creams, the hair will eventually grow back. IPL provides you with permanent hair removal results.

Considering the safety, cost, and flexibility of IPL hair removal, it is one of the best options if you want to achieve permanent hair removal results. 

5 Move Out Cleaning Secrets to Get Your Bond Back

You’re moving out and the last thing you want to do is clean your old home.  Guess what, you have no choice. 

It is probably in your renter's lease or your seller's contract so buck up and just do it.

These five move out cleaning secrets may help you along the way:

1.  Start With the Right Mindset

You should start by standing outside your front door right by the street. Like one of my friends says who works for Melbourne Bond Cleaning, "Look directly at the front of your house with an extremely critical eye"..Now imagine your spouse’s mother and the things she would say.  You know she will pick up on every little detail that you missed.  Get in her frame of mind and you will know where problems lie.  

The front door is scratched.  It needs a paint job.  The walls are muddy.  They need a wash.  The windows are streaky.  Spray them down.  The garden is messy and full of weeds.  Goodbye Saturday. 

Think, what is the best way to present the house to your mother-in-law, now do that. 

Repeat this exercise for the rear of the house and throughout the inside.

2.  Moisture Must Be Addressed

Look for any dampness or mildew stains on the floors, walls, ceilings, or skirting boards.  If there is any then you must buy a solvent to clean the spots and kill bacteria.

If anything is rotted then you must replace the affected part.  Once you have done this you will need to paint over the treated sections.

This applies to every part of the house.  

3.  Treating Tiles and Soap Scum

The bathrooms should get the most attention because they are most susceptible to moisture. 

Any broken tiles should be replaced.  Hope you have extras.  If the grout between the tiles has gone off color, you must clean them with an abrasive solvent. 

If you have a bathtub and a shower, make sure the tub is spotlessly clean and showing no staining or soap scum whatsoever.  Nobody wants to sit in your filth.

4.   Flooring Matters

Check the floors for staining.  If you find any, then you must get rid of them. The fresher carpets smell, the better.  Looking and smelling clean usually equates to being clean.   

Nicely polished wooden floors are a huge finishing touch. 

5.  Animals Are Dirty

If you have had pets in the house or garden, do a thorough check that there are no residual stains or droppings visible. This section of your clean up is vitally important for obvious reasons.  I shouldn’t have to say more. When it comes to end of lease cleaning in Melbourne you reall don't need to think too much. Sites like bond cleaning quotes give you a quick and easy way of getting cleaning quotes without having to spend all day calling around and sending emails.

Now come back the next day and do double check.  Use a fresh eye and make sure every part of your home is spotless and smells good and clean.

High Tech Beauty Treatments That Have Chnaged Our Lives

Technology has made the world to be so small and everything is now going high-tech. Beauty industry however is not left behind when it comes to the changing world. Many beauty treatments aim at toning and tightening the skin, but the level of effectiveness varies among different beauty treatments. Beauty treatments are now devised to involve direct stimulation using high tech machines like ipl laser hair removal, Radio Frequency, Laser and Vibration Beauty therapy which uses Light and Micro current.

We know that technology has enhanced the efficiency and effectiveness in every work and in beauty treatments, this high tech machines have proved more effective. Laser resurfacing aims to reduce facial wrinkles and other skin imperfections.

The method directs short concentrated beam of light on the skin area to be treated, carefully and selectively removing dead skin cells and enable the generation of new skin cells. Lasers are used in hair removal to selectively target unwanted hairs in the hair follicle without damaging the surrounding tissues. Laser machines have cooling device that makes one not feel the heat or pain during the treatment.

Radio Frequency involves running heated conductors on the skin that has been massaged with a cool gel. Like Laser treatment, the heat penetrates the skin peeling off dead skin cells so that new skin cells are generated. It is so relaxing and you can notice the result immediately. The skin becomes tauter. You cannot feel any pain during treatment just a warm sensation. Could you have ever imagined that fat caviation machines would become a popular form of weight loss that consumers would accept as a legitimate form of healthy weight loss.

Vibration Beauty Therapy is a kind of facial rejuvenation that uses light and micro current to work directly on the nerves, muscle fibres and blood stimulation to enhance collagen production and elastic. GBG is a beauty equipment supplier that sells beauty equipment and technology to salons, day spas and other health and fitness related businesses.

The combination of light and micro current in this treatment makes it more effective in giving a subtle skin. Like vibration beauty therapy, Electro therapy also makes use of low electric currents to produce therapeutic effects such as muscle toning. 

As much as these high tech beauty treatments are more effective, take caution that some may not be suitable to your skin type. For instance, there are candidates who are suitable for Laser treatments while others are not. Consult your doctor on the treatment you want and whether your skin is suitable for such treatment.  Even some gyms are now offering beauty treatments as part of their fitness memberships these days.

Search Engine Optimisation Best Practices

Search engine optimisation is ever evolving and highly dynamic. Google search is no longer what it used to be. It’s no longer just about organic site match; Google now includes local maps, videos, images and social cues in its search results. Just about every seo consultant that knows anything about search engine marketing will tell you that Google is constantly trying to make sure it displays the most relevant results possible. It's for this reason that it changes its algorthim on a regular basis. If you are a small business owner and you want to learn how to get your website to the top of Google you really onyl have two choices. Hire an seo company or do it yourself.

If your business depends on search engines, as several businesses do, proactively optimising your website is the way to go. Here are six great ways to boost your website’s SEO.


Keywords were, are and will be the essence of SEO. So, the use of the right keywords is crucial. Be sure to target keywords that your customers are most likely to use instead of using industry jargon.

Use Google Analytics to look for the keywords your visitors use the most to come to your page. You also need to use synonyms of a keyword for the widest reach. For example, if your target keyword is “search engine optimisation best practices”, try other variants such as “SEO best practices” “best practices for SEO” and so on...you get the drift!

Look for highly targeted and specific keywords. For instance, instead of targeting a generic like “website design”, go for specific keywords like “affordable web design” or “professional web design service”.

The keywords you target should address three types of queries – informational queries, navigational queries and transactional queries. Informational queries are the queries that visitors use to search for general and specific information. If you ask any seo company they should tell you that keyword research is the ultimate starting point.

Navigational queries are the queries used to search for a specific page or website. Transactional queries are used with the intention of purchasing a product from relevant websites. Understanding the psychology of search intent is vital for if you want to learn what your customers are actually looking for online when they use keywords to find you.

Local SEO

Google search pages project local searches very prominently. Local listings are very popular among users as well. According to a research by SEOmoz, local listings are very popular among users and garner the most clicks.

If your business depends largely on local listings, be sure to list your website on Google Places. Optimise your Google Places listing, just as you would optimise your website. Be sure to list your business on other good sources like Yelp, Trip Advisor and Superpages. Make sure the information listed is consistent. For example, if you write Ave instead of Avenue in one listing, make sure all other listings reflect that same format. Local citations are not the only ranking factor you need to make sure you have covered but they are an important one at that. 

Go social

Social and search have become inseparable today. Search results are heavily influenced by social cues like likes (on Facebook), tweets (on Twitter) and social bookmarks (Pinterest & Reddit). All this points that search results are customized for each person.

Encourage sharing on your website by including share buttons. More the information sharing on your website, the better are the chances of ranking.

Linkable Content

The clichéd statement “content is king” holds good only if done right. For best results, publish content that is linkable, relatable and gives out information that users are looking for. High quality content brings back visitors and ensures a steady flow of traffic to your website.

Title tags

Title tags are an important aspect of on-page SEO. A title tag is essentially the title of the respective page. Title tags are used to show a preview of the page when it shows up on search engine results pages (SERPs).

The most effective title tags contain three things – primary keyword, secondary keyword and the brand name. Such title tags are always more effective than tags that do not have a structure.

Which of these SEO best practices are you going to leverage to start with?

Learn how to do seo the smart way with a beginner seo course online or face to face.

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